Privacy Policy

Privacy Policy

Last updated: September 25, 2026

This Privacy Policy explains how AA ECOM, operating the Vellaviana brand and website, collects, uses, stores, and protects personal information when you visit or make a purchase from vellaviana.com.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Vellaviana is a brand operated by AA ECOM.

For privacy-related questions, you can contact us at:

AA ECOM / Vellaviana
262 Chapman Rd, Suite 240
Newark, DE 19702
United States

Email: contact@vellaviana.com
Phone: +1 209-680-4207

2. Information We Collect

When you visit our website, place an order, contact us, or otherwise interact with our services, we may collect information that you provide directly to us.

This may include:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Order information

  • Payment-related information

  • Information provided when contacting customer support

  • Information you provide through forms on our website

We only request information that is reasonably necessary to provide our services, process orders, communicate with customers, and operate our website.

3. Payment Information

When you place an order, payment information is processed through the payment providers made available during checkout.

We do not need to retain your complete payment-card information in order to process your order.

Payment providers may independently process your information according to their own privacy policies and security practices.

4. How We Use Your Information

We may use personal information to:

  • Process and fulfill orders.

  • Process payments.

  • Ship purchased products.

  • Send order confirmations and shipping updates.

  • Respond to customer-service requests.

  • Process returns, refunds, and other order-related requests.

  • Maintain and improve our website.

  • Detect and prevent fraud, abuse, or unauthorized activity.

  • Comply with legal and regulatory obligations.

  • Communicate with you where you have requested or consented to such communication.

We do not use customer information for purposes unrelated to the operation of our business without an appropriate legal basis or consent where required.

5. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by our website platform and service providers.

This may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Referring website

  • Pages visited

  • Approximate geographic information

  • Date and time of website activity

  • Information about how you interact with the website

This information may be used to operate, secure, analyze, and improve our website.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Keep the website functioning properly.

  • Remember certain preferences.

  • Maintain shopping-cart functionality.

  • Understand how visitors use our website.

  • Improve website performance.

  • Support advertising or marketing activities where applicable.

You can manage certain cookie preferences through your browser or, where available, through the cookie controls provided on our website.

Disabling certain cookies may affect some website functionality.

7. Shopify and Service Providers

Our online store is operated using third-party ecommerce and technology services.

These service providers may process personal information on our behalf in order to provide services such as:

  • Ecommerce hosting

  • Payment processing

  • Order fulfillment

  • Shipping

  • Website analytics

  • Customer support

  • Fraud prevention

  • Marketing and advertising

These providers may have their own privacy policies and may process information according to their applicable terms.

8. Sharing Personal Information

We may share personal information with service providers and business partners when reasonably necessary to operate our business.

For example, information may be shared with:

  • Payment processors

  • Shipping and delivery providers

  • Order fulfillment providers

  • Ecommerce and website technology providers

  • Customer-service providers

  • Analytics providers

  • Advertising and marketing providers

  • Fraud prevention and security providers

We may also disclose information when required by law, legal process, governmental request, or when necessary to protect our rights, customers, website, or business.

We do not sell customer contact information.

9. Advertising and Marketing

Where applicable, we may use advertising and marketing services to promote our products and understand the effectiveness of our advertising.

These services may use cookies, pixels, tags, or similar technologies to collect information about website activity.

Where required by applicable law, we will obtain the appropriate consent before using information for certain marketing or advertising purposes.

You may be able to control certain advertising or cookie preferences through your browser, device settings, or the controls provided by the relevant service.

10. Email Communications

We may use your email address to:

  • Confirm orders.

  • Provide shipping and delivery updates.

  • Respond to customer-service requests.

  • Communicate about returns, refunds, or other transactions.

  • Send promotional communications where permitted and where you have provided the appropriate consent.

You may unsubscribe from promotional emails by using the unsubscribe link included in those communications.

Transactional emails related to your orders may still be sent when necessary to complete or support your purchase.

11. Data Security

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Our website uses security technologies appropriate to the services we provide, including HTTPS encryption for information transmitted through the website.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

12. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide our services.

  • Complete transactions.

  • Maintain business and transaction records.

  • Resolve disputes.

  • Prevent fraud.

  • Comply with legal, tax, accounting, or regulatory obligations.

When information is no longer required, we may securely delete or anonymize it where appropriate.

13. Your Privacy Rights

Depending on where you live, you may have certain rights concerning your personal information.

These may include the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of certain personal information.

  • Request information about how your information is used.

  • Object to or restrict certain processing.

  • Withdraw consent where processing is based on consent.

  • Request a copy of certain information in a portable format.

These rights may be subject to legal limitations and exceptions.

To make a privacy-related request, contact us at:

contact@vellaviana.com

We may need to verify your identity before completing certain requests.

14. Children's Privacy

Our website is not intended for children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided us with personal information, please contact us so that we can review and take appropriate action.

15. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or legal requirements.

When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy or how your personal information is handled, please contact us:

Vellaviana
Operated by AA ECOM

262 Chapman Rd, Suite 240
Newark, DE 19702
United States

Email: contact@vellaviana.com
Phone: +1 209-680-4207

Customer Support Hours:
Monday–Friday
9:00 AM–5:00 PM ET

We aim to respond to privacy inquiries within 2 business days.